Goldsboro, North Carolina, is gearing up to host a unique and valuable opportunity for small businesses in the area. On July 30th, small business owners and managers will have the chance to participate in a full-day workshop led by Jon Schallert, a renowned business expert and the world's leading Destination Business expert. This workshop is a rare and valuable chance for local businesses to gain nationally recognized training without having to travel far.
The workshop will cover the requirements to become a Certified NC Destination Business, a prestigious certification that can help businesses attract more customers and grow. The training is valued at $2,500 per participant, but thanks to a grant awarded to the North Carolina Main Street & Rural Planning Center, it is being offered at no cost. This is a significant benefit for local businesses, as it provides access to high-quality training that would otherwise be out of reach.
The certification offers several advantages, including recognition during site visits by the Governor's Office and the N.C. Department of Commerce, promotion on the Downtown Goldsboro website and social media channels, inclusion on the Main-to-Main Trail website, and future marketing opportunities through the statewide Main-to-Main Trail initiative. This initiative showcases all 72 North Carolina Main Street communities through storytelling, visitor itineraries, and promotional media, providing a valuable platform for certified businesses.
The workshop is open to all small businesses, not just those located in downtown Goldsboro. Organizers encourage business owners from throughout the surrounding area to participate, as the certification can benefit businesses of all types and sizes. This inclusive approach ensures that the training is accessible to a wide range of local businesses, fostering a thriving and competitive business environment in Goldsboro.
In my opinion, this initiative is a testament to the city's commitment to supporting local businesses and fostering economic growth. By providing free access to high-quality training and promoting certified businesses, Goldsboro is creating a supportive ecosystem that can help small businesses thrive. This is a positive step for the community and a great example of how local governments can actively contribute to the success of their local businesses.
The workshop is a valuable opportunity for small business owners and managers to gain the skills and recognition they need to succeed. I encourage anyone interested to register online at www.ncmainstreetandplanning.com/public-event-series. This is a rare chance to learn from a world-renowned expert and take your business to the next level.
